The November/December 2011 issue of Franchise Times recently reported the great developments for EmbroidMe and United Franchise Group in regards to international master licensing.
The article states, “United Franchise Group International Director Tony Foley says it is the royalty structure that is of utmost importance for franchisors to explore when expanding globally….United Franchise Group- the parent company of SIGNARAMA, EmbroidMe, among others- has franchises in 50 nations. It uses master franchisees- particularly in larger countries- because they produce quicker development than an area developer, Foley says.”
Being a part of a global network of franchisees gives EmbroidMe owners competitive advantages, such as mass purchasing power, strong brand recognition, and mentor access they otherwise wouldn’t have access to. Combining a solid business model with a globally backed network of successful entrepreneurs definitely has its advantages.