RAYS READS

About Ray Titus

Ray is a franchising industry expert with 30+ years of making entrepreneurs’ dreams of business ownership a reality. He is the founder and CEO of United Franchise Group (UFG), a family of affiliated brands and consultants with over 1,600 franchise locations spanning 60 countries.

Ray is an avid reader who reads 40 to 50 books each year seeking the best advice on leadership, management and development from the leading voices in business.
Ray is the author of seven books, including the recently released The Power of Questions.

Franchise Times talks to Ray about a few of his personal book recommendations here.

The Power of Questions

In today’s world of constant sharing, this book argues that the key to success isn’t talking but asking insightful questions. “The Power of Questions” empowers you to ask the right questions in all areas of life, from business to relationships. By using these questions to peel back layers and uncover deeper truths, you’ll make better decisions and unlock your full potential.

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Selling Today

From tried-and-true basics to updated adjustments from new technology, learn how to sell anything today.

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YOU'RE NOT LISTENING TO ME: Learn to Communicate Better by Improving the Listening Side
Being a better listener will help you become more liked by others. They will think you care more, and maybe you will, when you both understand each other better. As you read through this book, please think of yourself and what kind of listener you are. Also, think of the people you communicate most with – your boss, wife, kids, co-workers, etc. – and about how you can change to communicate better.

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Put a Little JJ In Your Life

Over 25 years ago, I hired my father-in-law, J.J. Prendamano to be our General Manager at Signarama. What a lot of people thought was a crazy idea (hiring your father-in-law) turned into the smartest decision I’ve ever made. From 58 years of marriage to Suzanne to being the best father possible of three girls, to accepting his three sons-in-law as family, to being the best “Poppy” to his grandchildren, J.J. lived an amazing life. Of it all, he would tell you he loved Jesus the most!

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Do you have IT?: Do you have what it takes to be successful? Do you want to find it?

You never know where your next idea, inspiration or motivation will come from. For me i was watching a show on pop music and they were talking about how Brittany Spears went to this studio in sweden. The studio had become world famous from the band ABBA. Brittany not only worked really hard, and was talented, but as they said on the show, “she just had it.” This got me thinking about what it was. What is this magical thing called it?

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Ray's Week: "Inside a CEO's Blog Post from One of America's Worst Economic Times" How to Get Through a Great Recession
This will certainly give you nuggets to use if, and when, the economy takes another dip down. Enjoy this book, and I sure hope you never have to go through it yourselves, but if you do, you now have some suggestions and directions to get through it a little easier. Our company had grown for over 20 years, year after year, and we expected the same usual growth. 

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The Challenge: Become a Better Person
This book was written to challenge individuals to improve their lives. A long time ago, I learned to look to take four or five things from every book and speaker. Do not look to change everything, just take the few changes that you feel can make the most impact on your life. Become better.

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Laws of Inevitability: How you and your family can benefit from these down to earth basics
This book is written in short, “note-taking” style. It’s as if you went to an incredible number of seminars or read a large volume of books in many different categories and I’m giving you notes to study. The idea is to use these “laws” many times over many years. My hope is that by referring back to these often, they will become second nature to you.

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