The company announced new marketing agency partnership and honored top performers.
Signarama, the sign and graphics franchise based in West Palm Beach, FL, welcomed nearly 400 franchise owners and employees to Las Vegas for its 2025 international convention, SARCON. The three-day event, which coincided with the International Sign Association Sign Expo, featured educational sessions, networking opportunities and celebratory programming that enabled attendees to connect with brand representatives and peers while gaining valuable insights to grow their businesses — according to a press release.
“This year’s Sarcon demonstrated the incredible strength and resilience of our franchise network,” A.J. Titus, president of Signarama, is quoted in the release. “Coming together as a franchise family allows us to celebrate our collective achievements and share strategies that drive success. The enthusiasm and innovation I witnessed throughout the convention reinforces my confidence that Signarama will continue to lead the signage industry through creativity, technology adoption and exceptional customer service.”
A highlight of the convention was the announcement of Signarama’s new partnership with Location3, the premier digital marketing agency for franchise brands. Location3 will strategically manage national advertising campaigns, SEO and content marketing programs designed to increase brand visibility and drive customer acquisition for all Signarama locations nationwide. In addition, their powerful proprietary local marketing platform called LOCALACT will empower Signarama owners to activate local marketing campaigns for their individual stores, while also providing comprehensive support to all franchise owners through their Local Marketing Advisor team. LOCALACT also developed a powerful Single Sign-On (SSO) with Gorilla Dash, making digital platform access for all Signarama owners seamless, per the press release.
Attendees gained insights on sales management, driving employee success, financial management and team building that will shape their business approach in the coming year.
The convention concluded with the annual awards dinner and gala, where franchise owners were recognized for their outstanding achievements and contributions to the Signarama brand.
2025 Signarama Award Winners
Rookie of the Year: Thatcher and Melita Brinton (Timonium, MD)
Most Improved: Chris and Carly Hayes (Danbury, CT); Francisco Rodriguez and Loli Ayerza (Hallandale Beach, FL); Craig and Jean Lemke (Glen Burnie, MD)
The Bill Schwalje Humanitarian of the Year: Kevin McCord (Lawrenceburg, IN & (Florence, KY)
The Clay Coleman Conversion Store of the Year: Dee Burkhardt (Fond du Lac, WI)
Mentor of the Year: Dawn Bent and Mike Ziccardi (Huntington Station, NY); Bob and Beth Williams (North Fort Worth, TX)
Team Player: Susan Bogen (Deerfield Beach, FL); Alex and Sharon Fong (Redmond, WA); Zern and Dani Vess (Springfield, MO); Michael DeFeo (West Palm Beach, FL); Maggie and Brian Harlow (Louisville, KY)
President’s Award: Kathy Evert (Ankeny, IA)
Most Valuable Player: Bob Chapa III (Troy, MI)
Hall of Fame Inductees: The Lamb Family – Mariana, Dave, David and Robert (Ontario, CA); Bernard and Heather Kincaid (River Cities – South Point, OH); Beth and Mike Powers (Novi and Flint, MI); Roger Robinson (Dallas)
2025 Sign Award Winners
Vinyl (Non-Digital): Casey Valiant (Evansville, IN)
Vehicle Graphics: Dwayne Carruthers (Oshawa, ON, Canada)
Electronic, Neon & Illuminated: Cynthia and JB “Jason” Brown (Louisville, KY)
Digital Print Output: Maggie and Brian Harlow (Louisville, KY)
Original In-House Design Concept: Casey Valiant (Evansville, IN)
Directional Wayfinding: Cynthia and JB “Jason” Brown (Louisville, KY)
Self-Promotion: Casey Valiant (Evansville, IN)
Router Output: Maggie and Brian Harlow (Louisville, KY)
Laser Engraver: Beth and Mike Powers (Novi and Flint, MI)
Branding/Rebranding: Glen Danielson (La Crosse, WI)
Community Involvement: Kevin McCord (Lawrenceburg, IN)
Best in Show: Dawn Homa (Brighton, CO)
Signarama is part of the United Franchise Group (UFG) family of affiliated brands and consultants, giving its clients access to the resources and expertise of a global network and almost four decades of experience in the franchising industry — also per the press release.
This article was originally published by Signs of the Times Magazine