As the world’s largest privately owned franchisor of coworking spaces, Vast Coworking Group™ continues to redefine how flexible workspace operators deliver value. A recent industry feature highlights how the company’s brands—Office Evolution® and Venture X®—use service bundling to enhance revenue, boost member retention, and streamline operations across their franchise networks.
Brad Johansson, Vice President of Operations at Office Evolution, and Tammy Senter, Vice President of Operations at Venture X, shared how strategic bundling of offerings such as private offices, meeting rooms, virtual office services, and digital mail handling helps meet the diverse needs of modern professionals. This approach enables franchise owners to create flexible, tiered packages that align with how today’s workforce operates—whether remote, hybrid, or on the move.
The article emphasizes that the franchise model provides operators with a tested framework and proven playbook for building and pricing these bundled services effectively. Rather than selling individual amenities, franchisees are trained to take a consultative approach—helping members identify the combination of services that best supports their business goals.
One standout example is the integration of digital mail solutions, such as iPostal1, into bundled offerings. These tools add significant value for members while maintaining low overhead for operators, making them a key driver of both profitability and customer satisfaction.
By combining flexibility with structure, Vast Coworking Group’s brands empower franchise owners to deliver consistent, high-value experiences while maximizing each location’s earning potential. Through smart bundling and a focus on member success, the company continues to set the standard for innovation in the coworking industry.
This article was originally published by iPostal1 Workspace.