At United Franchise Group, we believe in playing hard and working harder—and our brand events are where both come to life. From annual brand conventions to our World Expo every three years, these gatherings are more than just meetings. They’re opportunities to learn, connect, and celebrate what it means to be part of the UFG family.
Franchise ownership is fast-paced and ever-changing. Attending conventions ensures franchisees are always ahead of the curve. Through keynotes, workshops, and breakout sessions, franchisees gain fresh insights on industry trends, marketing strategies, technology tools, and operational best practices.
As Josh and Ashley Shi, franchisees of Office Evolution Naperville, say, events are a chance to “collaborate, get inspired, and take that energy back to grow our businesses.” When franchisees learn together, they leave better equipped to serve their communities and scale their success.
Running a business can sometimes feel isolating, but at UFG events, no one stands alone. Conventions create a powerful ecosystem where franchisees share experiences, celebrate wins, and openly discuss challenges. The value of connecting face-to-face, even once a year, goes beyond what’s possible over Zoom. “If there’s a challenge, we have an ecosystem,” Josh says. “You can pick up the phone and ask, ‘How did you overcome this?’”
Celebrating franchise success and community at United Franchise Group’s global culture month event, featuring diverse business leaders and franchise professionals.
These connections build lifelong relationships, strengthen our culture, and remind us that growth happens faster when we grow together.
Of course, it’s not all business. From award galas to team-building competitions, UFG events are packed with energy and fun. They’re a chance to step away from day-to-day operations, recharge, and celebrate achievements big and small. These moments of joy and camaraderie remind us that culture is just as important as strategy.
At UFG, we put on these events for one reason: to ensure franchisees have every tool, connection, and bit of inspiration they need to succeed. When franchisees thrive, our mission is fulfilled.
That’s why brand events matter. They’re where we work harder, play harder, and walk away stronger—together.