Building a successful franchise system requires more than signing new franchisees. It requires the right strategy, experienced leadership, and a commitment to continuous improvement.
At its Franchise Forward Conference, Accurate Franchising™, part of United Franchise Group™ (UFG), welcomed 41 clients representing 24 franchise businesses, along with eight vendor partners and sponsors, to UFG headquarters in West Palm Beach, Florida. Designed to help franchisors step away from day-to-day operations and focus on long-term growth, the conference featured executive-led education, peer collaboration, and practical strategies for building stronger franchise systems.
What Franchisors Learned at Franchise Forward 2026
Attendees gained practical guidance on franchise sales, resales, digital marketing, international expansion, leadership, and scalable operations.
Sessions included Ray Titus, Chairman and CEO of UFG, on building a lasting franchisor legacy; Austin Titus, President of Accurate Franchising, on the state of franchising and growth opportunities; Michael White, Chief Development Officer, on franchise sales and global development; Brady Lee, Chief Operating Officer, on franchise resales; Christina Parsons, Chief Marketing Officer, on digital marketing; and Jim Butler, Vice President of International Development, on expanding into international markets.
Practical Strategies for Long-Term Franchise Growth
Beyond educational sessions, Franchise Forward gave attendees the opportunity to participate in interactive roundtable discussions, connect with fellow franchisors during networking events, and meet with vendor partners offering solutions to help strengthen franchise operations.
“Our clients stepped away from their day-to-day operations to immerse themselves in the strategies, insights, and best practices that drive franchise success,” said Austin Titus, President of Accurate Franchising. “Hearing directly from experienced franchise leaders and industry experts provided attendees with actionable ideas they can implement both immediately and in the long term, while reinforcing the ongoing support and resources they receive as Accurate Franchising clients.”
As part of the United Franchise Group family of brands, Accurate Franchising provides clients with access to more than four decades of franchising expertise, helping entrepreneurs build scalable franchise systems positioned for long-term success. Franchise Forward reinforced that mission by equipping attendees with actionable insights, valuable industry connections, and proven strategies they can take back to their businesses.