United Franchise Group (UFG) has announced a strategic executive realignment designed to accelerate global growth, strengthen operational excellence, and support the continued success of its franchise network. As the organization enters its fourth decade in franchising, this leadership evolution reflects a more focused and intentional approach to scaling its portfolio and expanding into new markets.
“This is not a great departure from what we’ve always done – we’re just taking a more focused, intentional approach,” said Ray Titus, Chairman, CEO, and Founder of the company that shares four decades of franchising expertise with its entrepreneurs. “Several of our brands have had remarkable years of growth and development, and we want to be sure we continue that trajectory company-wide. By assigning a particular focus to each executive, we keep growth and operational excellence top of mind as we strive to reach our goals as a company and as individuals.”
The realignment aligns executive leadership with areas of specialized expertise, ensuring that key priorities such as growth, operations, and franchise development are led with clarity and accountability. Ray Titus will continue to guide the company’s vision, culture, investments, and long-term strategy.
The updated leadership structure includes:
- A.J. Titus, Executive Director of Operations, UFG, and President ofSignarama— operational oversight and leadership of the Signarama brand
• Andrew Titus, President of Growth, UFG, and President of Fully Promoted — driving organizational growth and leading the Fully Promoted brand
• Brady Lee, Chief Operating Officer and President of Xsella Acquisitions — operational excellence and strategic acquisitions
• Michael White, Chief Development Officer, UFG International — franchise sales and international market expansion
• Austin Titus, President of Accurate Franchising — franchise development and broker relations
With 1,600 franchisees in 60+ countries and nearly 40 years of experience, UFG continues to evolve its leadership model to meet the demands of a growing global organization. This executive realignment positions United Franchise Group to scale more efficiently, support franchisees more effectively, and drive long-term growth across its family of brands.