Coworking is no longer a niche or experimental segment of commercial real estate—it has become a central pillar of how modern organizations operate. In a recent Forbes article, Jason Anderson, President of Vast Coworking Group™, outlines how flexible workspaces have evolved from a startup-driven trend into a mature, indispensable part of the office market.
Anderson highlights the exponential global growth of the coworking industry and points to the growing participation of major corporations and government entities, including the U.S. General Services Administration (GSA), as clear indicators of mainstream adoption. What was once viewed as a disruptor to traditional office leasing is now recognized as a strategic asset that supports hybrid work models, talent flexibility, and cost efficiency.
The article also underscores franchising as a scalable solution for meeting this growing demand. Franchise-based coworking brands—like those under Vast Coworking Group™—offer a repeatable framework for expanding into new markets quickly and sustainably. This model is proving particularly effective in addressing suburban demand, where professionals seek accessible, community-driven workspaces outside major city centers.
Anderson concludes that coworking’s role in commercial real estate has permanently shifted from innovation to infrastructure. As companies prioritize flexibility and resilience in their workplace strategies, coworking franchises are positioned at the forefront of this transformation—bridging the gap between corporate needs and entrepreneurial opportunity.
This article was originally published by Forbes.