When devastating floods struck the Texas Hill Country in July 2025, Signarama franchise owners Matt and Kelly Mattingly turned compassion into action. As longtime residents of San Antonio and proud members of the Signarama network, the Mattinglys launched the “Hill Country Strong” campaign to raise funds and awareness for their community. What began as a simple local initiative quickly became a nationwide effort—one that demonstrated the strength and unity of the Signarama franchise family.
The campaign started with a straightforward idea: design, print, and sell yard signs bearing the message “Hill Country Strong,” with all proceeds benefiting the Community Foundation of the Texas Hill Country. For Matt, a Kerrville native, the cause was deeply personal. Family and friends had been directly affected by the floods, and he saw an opportunity to combine his business resources with community purpose. Within days, hundreds of signs were sold across Boerne and the surrounding areas, and demand continued to surge.
Recognizing the campaign’s momentum, the Mattinglys reached out to their peers across the Signarama network, and the response was immediate. Franchisees from at least twelve states, including Florida, Michigan, and Washington, downloaded the official artwork, printed signs in their own shops, and shipped them to Texas. In less than a week, what began as hundreds of signs became thousands. This nationwide collaboration transformed a local fundraiser into a powerful movement of support and solidarity.
The results were remarkable. Proceeds from the campaign contributed to the more than $30 million raised by the Community Foundation for flood relief. Beyond the financial impact, the sea of “Hill Country Strong” signs that lined yards, storefronts, and roadways became a symbol of resilience. As one company statement summarized, “This initiative showcases the power of the Signarama family—it shows what’s possible when local business owners unite behind a common cause. With each sign printed and put around town, the message was clear: Hill Country is strong, and help is here.”
The “Hill Country Strong” campaign stands as a testament to what defines Signarama at its core: local ownership, national collaboration, and community leadership. By using their craft and their network to serve others, the Mattinglys and their fellow franchisees turned tragedy into hope—and reminded everyone what it means to be part of a franchise family that truly cares.
This article was originally published by Graphics Pro.