Graze Craze, a charcuterie franchise, had a a record-breaking year in 2023, nearly doubling its footprint opening 35 locations and entering Arizona, Arkansas, Delaware, Illinois, Missouri, Ohio, Nevada and New Mexico. The brand also launched international operations in Australia and France and signed 51 franchise agreements for Quebec, Southern California and New England, according to a company press release.
“I’m confident that 2023 will go down in our company history as a landmark year that set the stage for our future growth and success,” Cory Hibbard, president of Graze Craze, said in the release. “It was a banner year for our brand and our franchise owners were a mainstay of our tremendous performance. In keeping a curated convenience mindset, we’ve developed a winning recipe for success that will remain paramount as we continue to grow in 2024 and well beyond.”
In addition to its significant unit growth in 2023, Graze Craze achieved its 10th consecutive quarter of positive growth, seeing a 38% increase in comp sales for existing stores over 2023. It is on track to close out Q1 as another positive quarter.
Contributing to this growth was its commitment to menu innovation. For example, Graze Craze introduced the Brunch Board, allowing it to target and serve a new daypart and rolled out several limited-time boards, including its Game Day Board in September and Holiday Board in November.
The brand is on track to open 60 locations in 2024, 15-20 of which are projected to open in the first quarter. By year-end, Graze Craze will surpass 100 locations.
Graze Craze is an affiliated brand of United Franchise Group.
