Fully Promoted® brought its global network together for the 2026 Annual Summit, held March 9–11 in Fort Worth, Texas, in conjunction with the ASI Show®. Centered around the theme “Raising the Bar,” the event marked a clear shift from foundational improvements to disciplined execution, setting the tone for the brand’s next phase of growth.
The Summit focused on refining operations, elevating the customer experience, and driving profitability through higher-value merchandise and consultative sales. As the promotional products industry continues to evolve, Fully Promoted is positioning its franchise owners to lead with strategy, consistency, and a premium service model.
“This year’s Summit was about evolution. Over the past three years, we’ve strengthened our marketing tools, expanded education and training, and enhanced our sales resources. Now it’s time to implement at a higher level,” said Andrew Titus, President of Fully Promoted. “Raising the Bar means refining our processes, strengthening operations, and delivering a premium experience that truly differentiates Fully Promoted in the marketplace.”
A major focus of the event was the continued evolution toward consultative selling. Franchise owners were encouraged to move beyond transactional sales and position themselves as strategic partners, helping clients create stronger connections through thoughtful branded merchandise and gifting strategies. This approach supports stronger customer relationships while opening the door to higher-margin opportunities.
“Fully Promoted has already made significant strides over the last several years, strengthening systems, expanding capabilities, and investing in franchise owners,” said Ray Titus. “Raising the Bar is about taking that progress and turning it into disciplined execution at the local level. When our franchisees commit to excellence in service, sales, and leadership, we don’t just grow but set the standard for our industry.”
The Summit also celebrated top-performing franchise owners and partners across the network, including new Millionaires Club inductees, Hall of Fame honorees, and multiple 20-year excellence award recipients.
With approximately 300 locations worldwide and the support of United Franchise Group™, Fully Promoted continues to build momentum through operational excellence, strategic growth, and a strong franchise community.