Graze Craze®, the rapidly growing charcuterie franchise known for its “Celebrate Everything” philosophy, has introduced a new product designed to elevate the grazing experience. On October 16, 2025, the brand debuted its first-ever Wine Pairing Board, a handcrafted, educational, and interactive charcuterie experience created in partnership with certified sommelier Warner Boin Dowlearn, founder of Confidence Uncorked. Timed ahead of the holiday season, the launch reflects Graze Craze’s strategy to pair sophistication with accessibility—bringing an upscale yet approachable offering to charcuterie enthusiasts nationwide.
The Wine Pairing Board was developed in direct response to customer demand for products that feel elevated but not intimidating. Each board is curated to complement a range of wines and includes a co-branded “Pocket Guide to Wine Pairings” created with Dowlearn. The guide allows guests to “pair confidently at home—one bite and one sip at a time.” As Graze Craze President Cory Hibbard explained, “This collaboration is more than just a new product; it’s an experience. Our guests have been asking for something that feels upscale but still approachable, and Warner helped bring that vision to life.”
Dowlearn, widely known on social media as the “snob-free sommelier,” brings a fun, inclusive energy to the partnership. “Many people still worry that they’ll make the ‘wrong’ choice,” she said. “We’ve removed the uncertainty with Graze Craze’s stunning Wine Pairing Board and the Pocket Guide.” Her expertise guided the selection of meats, cheeses, fruits, vegetables, and house-made dips that appear on each board, ensuring a balance of flavors designed to pair seamlessly with red, white, rosé, and sparkling wines.
The new product comes in three sizes—Large, serving up to 20 for corporate events; Small, serving up to 10 for intimate gatherings; and a Picnic Box, serving up to four for date nights or girls’ nights in. Each includes an artfully arranged mix of premium meats, cheeses, fresh fruits, crisp vegetables, and decadent chocolates. By introducing this tiered approach, Graze Craze aims to make experiential dining more accessible while offering flexible options for every occasion and audience.
With this launch, Graze Craze continues to redefine modern catering through creativity, collaboration, and connection. The Wine Pairing Board encapsulates the brand’s mission to turn ordinary moments into memorable ones—combining the artistry of charcuterie with the joy of discovery. As Hibbard put it, “It’s a fun way to feel more confident in your wine choices while enjoying the high-quality experience Graze Craze is known for among charcuterie lovers.”
This article was originally published by Franchising.com.