INNOVATION THAT Works for You
For decades, UFG has helped entrepreneurs turn bold ambitions into thriving businesses. Our commitment to growth has always meant staying ahead of the curve by anticipating what’s next and building the systems to support it. Today, artificial intelligence is not only changing how businesses operate but also reshaping the way entrepreneurs build them. At UFG, AI has become a strategic pillar across our entire franchise system, strengthening every stage of the journey from initial discovery to daily operations.
How We Use AI Every Day
AI isn’t a future initiative at UFG; it’s part of how we operate right now. Our teams use AI-powered tools to improve the content on our websites, refine communications, and create educational resources that help franchise owners succeed. We track brand visibility and sentiment across digital platforms so we can respond quickly and keep our brands positioned for growth. Internally, AI-assisted knowledge search and file retrieval give our teams faster access to policies, resources, and essential information. On consumer-facing brand websites, AI chatbots enhance the customer experience and help drive conversions. These tools aren’t theoretical; they are already part of how we work.
A Better Discovery Experience
When you’re exploring a franchise opportunity, timely and relevant information matters. UFG has invested in RevScale, an AI-driven platform that enables faster, more personalized communication with prospective franchisees. If you’re interested in food service brands, you won’t receive information about office solutions. If you’ve asked a question, you won’t wait days wondering whether anyone is paying attention. The right information reaches you quickly and is tailored to your specific interests, so that when you connect with our franchise development team, the conversation can focus on what matters most to you. RevScale isn’t just a tool we use internally; franchise owners can also benefit from its capabilities to strengthen their outreach and support local business development. It all reinforces what matters most: someone is in your corner from day one.
Tools That Help Franchise Owners Grow
Supporting franchise owners is at the heart of everything we do, and AI is making that support stronger. UFG’s investment in Gorilla Dash gives franchisees modern tools to manage local marketing, maintain brand consistency, and create professional content with ease. Instead of starting from scratch or hiring outside help, owners can access ready-to-use templates, launch local campaigns quickly, and produce polished materials that reflect the brand. AI also surfaces insights into customer behavior, including what resonates, what drives traffic, and what may need adjustment. That means smarter decisions without becoming a marketing expert. We test every AI tool internally before introducing it to our network, ensuring it meets our standards and genuinely adds value to the people running businesses every day.
A Better Discovery Experience
Moving fast doesn’t mean moving recklessly. UFG approaches AI with the same care we bring to every aspect of franchising: test thoroughly, maintain quality, and keep people at the center. AI enhances what our teams do—it doesn’t replace them. Every tool we adopt is evaluated for accuracy, brand integrity, and practical benefit. This balance of innovation and responsibility is how we’ve always operated, and it’s how we’ll continue to lead.
Building What's Next
AI is evolving rapidly, and our commitment to using it well grows with it. UFG will continue learning, experimenting, and adapting, always with the goal of expanding opportunities for franchise owners and the entrepreneurs who will join us. The tools will change, but our mission remains the same: to help people build successful businesses and stronger communities. As AI evolves, UFG will stay at the forefront by testing, learning, and leading with purpose. This is just the beginning.
