(West Palm Beach, Florida)—United Franchise Group, a system which incorporates multiple award-winning businesses including Signarama, EmbroidMe and SuperGreen Solutions, is adding an additional concept to its lineup of brands: Experimax, an innovative retail technology sales and service brand, specializing in highly coveted pre-owned Apple® computers and low-cost repair, upgrade and installation services. By early March, the first Experimax franchise will be open, tapping into a market valued at over $400 billion by providing popular products, including pre-owned laptops, computers, tablets and phones, at prices significantly less than when purchased new, in addition to repair and trade-in services.
Founder and President of Experimax Jim Muir opened the first location of the business—initially called The Mac Toy Store—in 2009 in West Palm Beach. The business expanded rapidly; in 2011, the location posted sales of $696,125; in 2012, the store did $1,161,595 of business; and by 2013, Experimax laid claim to sales of $1,834,861. Encouraged by this growth, Muir was motivated to franchise and, after discussions with United Franchise Group CEO Ray Titus, decided to join the $500 million system.
This partnership, said Titus, was based on a mutual interest in the concept. “All United Franchise Group brands use Apple® products as the standard, a choice that speaks to our reverence for the brand,” noted Titus. “Given United Franchise Group’s history starting, building and growing successful companies, it made perfect sense to tackle a market that is untapped from a franchising point of view.”
Titus was interested in the concept for reasons beyond an appreciation for Apple® products, however. “Jim’s history in this market gave him tremendous exposure to the possibilities to profit with Experimax. The unique business model he developed takes advantage of multiple revenue streams. Customers can not only buy pre-owned products at a lower cost, they can also get their devices repaired and get upgraded memory and software along with accessories. The potential as a profitable business model is obvious.”
Initial reactions to Experimax have been resoundingly positive, added Titus. “Experimax’s innovative business model is quickly attracting attention—we’ve already sold several locations and plan to open 25 Experimax stores in 2015, and 100 by the end of 2016.” Titus added that Experimax’s model is one which will offer franchisees the opportunity to buy products from the brand’s exclusive site so they don’t have to worry about searching for the products they will sell.
Experimax, which will also provide repair and installation services for products including restoring cracked cell phone and tablet screens, promises to be a winning venture added Titus. “We’ve got a great thing here; I’ve been in franchising decades and it’s obvious that Experimax is a concept that fits United Franchise Group to a T.”
Experimax is the latest addition to the United Franchise Group family of brands, joining a team with over 30 years of franchise experience. Capitalizing on a sustained demand for Apple® products, Experimax provides pre-owned computers and devices, repair of laptops, phones and tablets, trade-ins of existing devices, sales of accessories and software and upgrades. For more information visit experimax.com.
Each location independently owned and operated. The use of Apple Inc. logos or trademarks does not represent an endorsement of by Apple Inc. of Experimax or United Franchise Group. Apple®, is a registered trademarks of Apple Inc.