Over 1400+ LOCATIONS IN 80+ COUNTRIES
Franchising Over 30 Years!
Owner of EmbroidMe Sees 10% Increase in Sales Since Last Year
August 26, 2013 – (Loveland, CO)—When Bill Cosby takes the stage on Sep. 16 at the Budweiser Events Center in Loveland, he’ll be wearing a shirt made by Loveland EmbroidMe owner Jennifer Snyder.
Cosby’s trademarked “Hello, Friends” shirts are a staple of his events. Snyder created the shirt along with the Budweiser Events Center logo. This is one example of an exciting order Snyder completed recently but celebrities aren’t her VIP clients; rather her most important customers are local businesses.
EmbroidMe is the world’s largest diversified promotional products franchise, helping organizations brand themselves and make an impression by customizing marketing products that feature a name, image, logo or message. EmbroidMe specializes in embroidery, garment printing, custom apparel, promotional products, screen printing and personalized gifts.
While she’s not an economics expert, Snyder knows business is on the uptick locally.
“We had clients who had dozens of employees and would buy new apparel twice a year. When companies started downsizing staff, it affected our bottom line as well,” said Snyder. “Now on a daily basis, we’re seeing old customers come back after an absence and talking to other business owners who are new clients placing orders.”
When Snyder opened EmbroidMe in 2004 she was no stranger to entrepreneurship.
“At the time I was homeschooling my two sons Evan and Adam but I had been self-employed as a real estate agent and fitness instructor,” said Snyder. “My husband is also self-employed as a painting contractor but we wanted another business that would involve our sons.”
Snyder was toying with starting an apparel business. Her husband was a sports coach and she was a team mom so they were very familiar with the sports apparel industry. When the couple visited an EmbroidMe location they knew it wasn’t necessary to start a business from scratch when EmbroidMe, an international franchise with more than 300 locations in 12 countries, offered everything they were looking for with proven systems in place.
“As self-employed professionals we know how challenging it is to start a business,” said Snyder. “In being part of a franchise, we gain the significant buying power, training and marketing support and industry knowledge of an established company. The EmbroidMe model is very involved and detailed; because we joined a franchise system there was a minimal learning curve and no blindly selecting equipment and merchandise. We knew we were involved with a proven operating model.”
Nearly 10 years later, Snyder has an established roster of clients, many of whom have been with her since the beginning. Clients include youth sports leagues, schools, businesses, associations and not-for-profits. Her largest client is a national lacrosse bag manufacturer.
The business has become what Snyder wanted it to be when she opened it: A family affair. “When we opened the business, my boys were both in high school,” said Snyder. “Working in the business taught them many important life lessons and skills not often learned in the classroom such as a good work ethic, perseverance, attention to detail and management.”
Her son Adam, 21 is currently studying marketing and graphic design and handling many of the day-to-day operations of the business.
“It’s wonderful to be working alongside my son on a daily basis,” said Snyder who recently became a first-time grandmother. “I hope this business stays in the family for many generations.”
EmbroidMe currently has four locations in Colorado and expects to open 20 new franchises across the state within 3-5 years. Metropolitans targeted for expansion include Denver, Fort Collins and Boulder.
Nationwide, EmbroidMe plans to open 70 new resource centers through the remainder of the 2013, reaching 500 locations worldwide by the end of 2016. For more information, please visit www.embroidme.com
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