// Cape Town, South Africa – It’s a landmark event that’s no small potatoes. But truth be told, potatoes played a big role in making it all happen.

On Friday, Aug. 19, Experimax, the one-of-a-kind retail storefront concept that specializes in sales of pre-owned Apple® computers, devices and much more – will be celebrating the sale of its 100th store, scheduled to open this October in Cape Town, South Africa.

Julian and Cesca Nieuwoudt will be introducing and growing the Experimax brand in South Africa as master license partners. To say that 43-year-old Julian and 38-year-old Cesca are making an extreme career transition would be an understatement.

For two decades, Julian has been in the farming industry, specializing in potato seed production. With Cesca joining him in the business since marrying 15 years ago, they grew to become one of South Africa’s top 20 potato producers. But two years ago, the couple received an offer for their land from South Africa’s largest carrot grower, who was looking for additional farming land. They decided the time was ripe for change and sold their farm.

Looking for a new, exciting opportunity with outstanding growth potential, Julian discovered Experimax while doing some online research and was immediately intrigued

by the retailer that not only specializes in the sale of pre-owned Apple® computers and devices, but also offers repair of laptops, phones and tablets; trade-ins of existing devices; software and system updates; and sales of accessories.

Operating under the United Franchise Group umbrella, the Experimax brand was launched in November 2014 and now has 51 locations open in the United States with 52 additional stores in various stages of development.

“We couldn’t be happier to now be entering South Africa,” said Jim Muir, founder of the Experimax concept, “and to have this be our 100th store in such a short period of time.”

In addition to its entry into South Africa, Experimax recently opened a pilot store in Sydney, Australia. A master license has also been awarded for northern Mexico, with the pilot store already in development, while a deposit has been received for a master franchise in Chile. Plans are also under way for expansion in Canada, France, Nigeria and western Africa.

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