Date
April 23-25, 2025
LOCATION
Las Vegas, NV.
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
SEE YOU AT SARCON 2025!
Don’t miss the sign event of 2025!
Join us in Las Vegas, NV for the ISA Sign Expo and Signarama Convention – April 23-25, 2025!
Attendees are sure to gain insight and knowledge of trends in our industry while hearing from others in the Signarama family!
Booth Selection & Setup: Enhancing Vendor Visibility and Engagement
All booth selections will be strategically managed by Signarama Corporate to ensure a balanced, engaging, and professional layout tailored to our unique event format. This is not a traditional tradeshow floor setup; instead, the event will feature a 10×10 table-top networking arrangement designed to foster meaningful interactions in a dynamic environment. Vendors will be located in the main Signarama ballroom as an integral part of the overall event, ensuring maximum exposure to attendees and franchisees throughout the conference.
Priority placement will be granted to our highest-level sponsors, who will receive prime locations closest to high-traffic areas such as the stage, networking zones, and catering stations, ensuring maximum attendee engagement. The layout has been curated to encourage fluid movement and natural conversations, with a focus on accessibility and visibility for all vendors.
To enhance this unique setup:
- Networking-centric layout: Booths will be designed to promote face-to-face interactions, allowing vendors and attendees to connect in a more personal and engaging manner.
- Integrated activities: Opportunities for vendors to participate in interactive demos, live Q&A sessions, or hands-on workshops will be available, amplifying attendee interest.
- Event inclusion: Vendors will be present in the same ballroom as key presentations, panel discussions, and other conference activities, ensuring they remain at the heart of the action.
- Enhanced visibility tools: Customizable signage, tabletop branding, and digital spotlights during event announcements will be provided to ensure vendors stand out.
- Power and equipment accommodations: Dedicated resources will be provided for vendors with specific technical or display needs to effectively showcase their offerings.
This tailored approach underscores our commitment to creating an exceptional networking experience that delivers value for both vendors and attendees while seamlessly integrating sponsors into the fabric of the event.
SARCON 2025 SPONSORSHIPS
Agenda
Wednesday
April 23, 2025
12:00pm-5:00pm
Registration
South Seas Foyer North
9:00am-12:00pm
Vendor VIP room Setup
South Seas Ball Room
12:00pm-3:00pm
Vendor Networking.
Explore the exclusive Vendor VIP Room in the main ballroom, designed for networking and collaboration. Connect further at the Vendor Tradeshow on the main ISA floor, featuring industry-leading partners and their latest innovations. SARCON is your opportunity to strengthen partnerships and drive mutual success. Don’t forget to scan your QR codes!
South Seas Ball Room
4:00PM–6:00PM
Signarama “Boot Camps”
South Seas Ballroom
- Full Circle Graphic Design & Install Training – Jody Frego Hosted by Dan Hofelich
Join industry experts from Full Circle Design and Graphic Install Training, led by Jody Frego, for a session focused on graphic design strategies and installation techniques for various surfaces and environments. The program covers essential skills like working with templates, creating compelling designs, and achieving seamless installations to streamline workflows and boost profitability. Participants can engage in Q&A with Jody Frego during the session and throughout SARCON 2025 to address unique challenges and opportunities.
South Seas F
- Corebridge Boot Camp – Joyce Pietri
Optimize your use of Corebridge software with this in-depth training session. Learn tips and tricks to streamline operations, improve workflows, and maximize efficiency in managing your sign shop.
South Seas C
- ‘Optimizing your Website’, Marketing Fund w/Marketing Agency – Taylor McCarley
Learn how to turn your website into a lead-generating machine. This session will cover key strategies, including SEO best practices and driving traffic through targeted marketing.
South Seas D
- ‘Navigating SAR Connect/Gorilla Dash’ – Dustin Lee
Master SAR Connect and Gorilla Dash in this interactive session. Discover how these powerful tools can simplify operations, improve communication, and boost productivity across your shop.
South Seas J
TBD
Welcome Reception
TBD
TBD
SAR Designated Bar
TBD
Thursday
April 24, 2025
8:00am-5:00pm
Registration
South Seas Foyer North
8:30am-9:00am
SAR Session
A.J. Opener & Annual STAR Awards
South Seas F
‘4 Pillars’ Break-Out Sessions
9:00AM-10:00AM
Sales
- The AI Tsunami: Riding the Wave to Better Sales”
Discover the game-changing impact of AI on sales and uncover practical ways to integrate this transformative technology into your business. Learn which services to prioritize and how AI can supercharge your growth in this must-attend session.
Presenter(s): Bill Farquharson, The Sales Vault
Recommended For: Newer & Emerging locations (5 years or less)
Attendees: Owners and Staff
South Seas F
- Sales Management for Dummies: It’s Not Supposed to be Easy
This panel discussion brings together Signarama owners, sales managers, and salespeople to share real-world insights into leading successful sales teams. Learn how to overcome challenges, motivate your team, and create a high-performing sales culture.
Presenter(s): Dee Burkhardt, Trevor Hauk & Monica Schneider, SAR Appleton & FondDu Lac, WI; Stephanie Cunningham & Becky Ridgeway, SAR Frisco, TX
Recommended For: Established locations (5+ Years)
Attendees: Owners and Staff
South Seas C
10:00AM–11:00AM
PRODUCTION & INSTALLATION
- Production & Installation Tips from a Mentor/Protégé Perspective
Learn from a mentor-mentee duo as they share practical tips for production and installation. Gain valuable insights into how mentorship fosters growth, strengthens expertise, and drives business success.
Presenter(s): Matt Vaughn, SAR Columbia, SC & Shane Hayes, SAR Anderson, SC
Recommended For: Newer & Emerging locations (5 years or less)
Attendees: Owners and Staff
South Seas C
- Production & Installation
Elevate your production and installation processes with advanced strategies shared by a seasoned industry expert. This session focuses on refining operations, enhancing quality, and driving efficiency in established shops.
Presenter(s): Jason “JB” Brown, SAR Louisville/Dixie, KY
Recommended For: Established Locations (5+ Years)
Attendees: Owners and Staff
South Seas F
11:00am-12:30pm
SAR Vendor Networking
South Seas F
12:30pm-1:30pm
Vendor Sponsored Lunch w/ Awards
South Seas F
1:30pm-4:00pm
Vendor Networking.
Explore the exclusive Vendor VIP Room in the main ballroom, designed for networking and collaboration. Connect further at the Vendor Tradeshow on the main ISA floor, featuring industry-leading partners and their latest innovations. SARCON is your opportunity to strengthen partnerships and drive mutual success. Don’t forget to scan your QR codes!
South Seas Ball Room
4:30pm-5:30pm
SAR Content Block
Marketing Fund Annual Meeting, Ray Titus Close
South Seas C
6:00pm-7:00pm
Mentor Mixer/ International Mixer
TBD
7:00pm-TBD
Vendor Appreciation Night (Fun Night)
TBD
TBD
SAR Designated Bar
TBD
Friday
April 25, 2025
8:00am-5:00pm
Registration
South Seas Foyer North
8:30am-9:00am
SAR Session
South Seas C
9:00AM-11:00AM
Success in Every Role: Essential Skills for Sign Shop Professionals
This session is for Non-Owner Staff only.
Presenters:
- Dan Neilsen, General Manager (SAR Fon Du Lac, WI)
- Crista Watson, Design Manager (SAR Louisville/DT, KY)
- Kyle Meadows, Sales Account Executive (SAR Ankeny, IA)
- Jennifer Ishmael, Manager (SAR North Dallas, TX)
- Steve Schneider, Installation Manager (SAR Troy, MI)
- Chris Gunkle, Project Manager (SAR Chandler, AZ)
- Nate Lantz, Operations Manager (SAR Columbia, SC)
Step into a dynamic learning experience tailored for non-owner employees in Signarama shops, including production specialists, designers, sales professionals, and installation experts. This engaging 2-hour session features a panel of seasoned franchise staff sharing actionable insights on key topics like:
- Navigating high-pressure deadlines with confidence.
- Delivering exceptional customer experiences unique to the sign industry.
- Effectively resolving workplace conflicts.
- Mastering time management in busy sign shops.
- Enhancing collaboration across diverse roles.
- Building a thriving career in the sign industry.
- Streamlining production processes for optimal quality and efficiency.
This session will empower attendees with the strategies and inspiration needed to excel in their roles, boost teamwork, and drive shop success. Don’t miss this opportunity to connect with industry experts and gain the tools to shine in the fast-paced world of signage!
South Seas J
‘4 Pillars’ Break-Out Sessions
9:00AM-10:00AM
KNOW YOUR NUMBERS
- Financial Management for New Business Owners
Learn critical financial management skills from experienced owners. This session covers tracking costs, pricing strategies, and optimizing your business mix to build a strong financial foundation.
Presenter(s): Ted DeWitt, SAR Covina, CA, Alex Fong, SAR Redmond, WA
Recommended For: Newer & Emerging Locations (5 years or less)
Attendees: Owners Only Please
South Seas C
- “Know Your Numbers & Pricing” for Established Locations
Gain advanced insights into managing your shop’s finances with Corebridge software. Learn how to optimize profitability, track key metrics, and sustain growth across multiple locations.
Presenter(s): Beth Powers, SAR Flint & Novi, MI
Recommended For: Established Locations (5+ Years)
Attendees: Owners Only Please
South Seas F
10:00AM–11:00AM
SHOP CULTURE
- Shop Culture for New/Emerging Shops
Tailored for new and emerging Signarama owners, this session emphasizes building a solid cultural foundation for sustained success. Discover strategies for attracting and retaining top talent, encouraging team collaboration, implementing cross-training programs, and defining clear career paths. Gain insights into fostering a positive, unified workplace culture through strong communication and leadership practices.
Presenter(s): Bob Williams, SAR Keller, TX
Recommended For: Newer & Emerging Locations (5 Years or Less)
Attendees: Owners Only Please
South Seas C
- Leading the Way: Building a Team that Works
This session is designed for established sign shops with 7+ employees, focusing on helping managers lead their teams effectively. Learn how to define roles, set clear expectations, and create processes that keep everyone on the same page. Discover practical ways to build a positive, performance-driven culture where team members feel appreciated and know exactly what’s expected of them.
Presenter(s): Anni & Kevin Glover & Staff, SAR Roswell, GA
Recommended For: Established Locations (5+ Years)
Attendees: Owners Only Please
South Seas F
11:00am-12:30pm
SAR Vendor Networking
South Seas F
12:30pm-1:30pm
Vendor Sponsored Lunch w/ Awards
South Seas F
1:00pm-4:00pm
Explore the exclusive Vendor VIP Room in the main ballroom, designed for networking and collaboration. Connect further at the Vendor Tradeshow on the main ISA floor, featuring industry-leading partners and their latest innovations. SARCON is your opportunity to strengthen partnerships and drive mutual success. Don’t forget to scan your QR codes!
South Seas Ball Room
3:00PM–5:00PM
“Mini-Masters’ Academy” Roundtables with the Masters (3) 30-minute sessions
“Open Mic” time with the Signarama Masters’ Academy Hosts. This is your opportunity to Connect with Signarama Masters and gain actionable insights into best practices, business operations, and shop success. Seating will be limited at these sessions, so plan ahead!
- Project Management – Kevin McCord
- ADA Signage – Blake Anderson
- 5 Steps to Process Efficiency – Ric Anderson
- Performance Culture – Bob Chapa
- Sales Mastery – Maggie Harlow
- Vehicle Graphics – Bernard & Heather Kincaid
- Fabrication Experience – Dawn Bent & Mike Ziccardi
- Profit-Focused Sign Shop – Roger Robinson
South Seas C
5:00pm-5:30pm
SAR CONTENT
AJ Close
South Seas CDF & IJ
7:00pm-9:00pm
SAR Awards Gala
South Seas CDF & IJ
TBD
SAR Designated Bar
TBD
10:00pm-12:00am
HOF Reception
TBD
SIGN AWARDS
What are you waiting for? Send your photos today!
NOTE: Each location can submit up to 3 photo entries per category.
Submit all photo entries, along with a Word document (below) that includes 3-4 sentences about each of your entries.
This information is taken into consideration for future Signarama publications.
Name each of your photo tiles in the following format:
StoreName_Category#_Pic#.jpg
IE: WestPalmBeach_Cat1_1
Upload your tiles via the WE transter service link below.
Click here to use the “Sample entry text sheet” to include information for each submission.
Sign Awards Categories
Vinyl – Non-Digital
Signage predominantly made from cut vinyl and may include signs on walls, banners, shopfronts and general signage. This category excludes vehicle wraps.
Vehicle Graphics
Includes full, partial, stylizing vehicle graphics. This award recognizes the specific skill required to design and apply signage known as “vehicle body wraps”. Vehicles may include cars, vans, buses, boats, trucks and bikes.
Electronic, Neon & Illuminated
Cover the full gamut of electrical and illuminated signage, including LED technology, neon signage, illuminated light boxes, architectural applications, advertising signs, etc. Entries must include day and night pictures.
Digital Print Output
May include wall décor, canvas, flex faces, light box faces, banners, posters, etc.
Original In-House Design Concept
Sign concept must be designed and developed in-house
Directional Wayfinding
Overall directional, wayfinding or statutory signage projects may include proprietary or non-proprietary signage systems or products, and signage can comprise of any form.
Self-Promotion
Promotional work of any type, e.g. banners, freestanding signs, walls, vehicles, etc. that are created with Signarama brand compliant frameworks, for self-promotion with no budget constraints or commercial value to a client. This category rewards any skill set to promote your business.
Router Output
Needs to be produced on a router (not necessarily in-house) and can be a sign, logo, image or output produced (excluding engraving), where a sign, graphic or image is the main subject.
Laser Engraver
Needs to be created on a laser engraver (not necessarily in-house) includes awards, signage, promotional products, point of purchase, logos, etc.
Branding/Rebranding
ooking for consistent quality of concept, design and execution across several touchpoints of a brand across multiple locations.
Community Involvement
Put your town in the spotlight! Submit signage that was completed for a local club, organization, event sponsorship, etc.!
